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Blog 13 - How To Brand Yourself And Your Company
How Can Phenomenal Branding Put You In A League Of Your Own and Position You Above All Of Your Competition?
Let's think about this... Is there really competition or just a bunch of people that specialize in specific things? And because of that... they only attract or appeal to a certain type of person. And those people have different needs...

For example: McDonalds Vs. In-and-Out..
Same industry, but completely different target markets. Notice that they attract different people and that their marketing messages are unique to their strengths, company vision and culture. 

So will yours...

In this blog article, we will go into the essentials for stepping out into the public world with a message As we will go into detail in our full course (Branding And Positioning For Your Ideal Client), your story is the key to it all. 

In this blog article, we’re going to look into your branding opportunities and your positioning strategies so you can become a lasting brand that is publicly known as the solution for your ideal client.

The goal is to clarify your brand and positioning in relation to your ideal client.
This quick questionnaire will help you strategically position yourself in relation to your brand. After completing this module, you’ll have a honed message, a properly positioned and attractive brand and an obvious target market.

Take a deep breath in and clear your mind. Think for a moment about what your brand can look like 1 year out, 5 years out and even 10 years out. Will it be sellable for acquisition or passed on to your family as a legacy asset? Will it be a short term company or a long term one?
Your positioning and branding is everything!
Purpose: To position your brand, expertise and message in proportion to everyone else in the market in such a way that makes you unique, specialized and the obvious choice for your ideal client.

Answer these questions below to the best of your ability. You may want to get started by downloading the FREE Action Guide with all these questions and exercises, plus more with this link below... And you may want to grab the entire program at a huge BLOG DISCOUNT here...!
Ok... Let's Rock And Roll!
Positioning yourself as an authority. Create visibility and articulating a track record of success, experience or competency. 

What is one related major accomplishment that separates you from others in your industry or niche?

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What is your unique selling proposition? Example - “I’ll sell your home in 60 days guaranteed or I’ll buy it for cash.” or “You’ll lose 10 lbs in 10 days without going to the gym, guaranteed.”
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What visible accomplishments or credibility do you have readily available on the internet for people to see such as, awards, accolades, degrees, testimonials, case studies, pictures with prominent figures in your industry?

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Let’s articulate the congruency of your brand to your ideal Client…

Your clients are generally emotional & excited about about what things?

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What three words or phrases describe your company brand?

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Where do your clients hang out in their spare time? (Physical locations & Online)

(Physical Locations ________________________________________________________

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(Online locations, forums and sites _____________________________________________

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(Clubs and groups they may be in ______________________________________________

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In regards to your ideal client (in their mind), what are the three main problems in their life or business?

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What hope does your brand image give your client and why? Meaning, what about your visual branding image gives them hope and power to succeed?

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What is your brand message in just a few sentences? ______________________

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What is a possible misalignment between your brand message and your ideal clients personality (or their normal thinking patterns). Meaning, these three misalignments could cause objections or questions about something that will later need clarified or explained to them. Meaning what things will you later need to redefine or clarify and why?

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Let’s focus on the ideal marketing position for your niche...

What is your company context that you want to portray to your client? (The attitude, the feel, the vibe in just a few words) Meaning, you want them to feel _____ when they engage with you or see your logo, video, post, etc...?

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Are you positioned at the lower, middle or higher end of your industry and why?

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What is your preferred platform for reaching your client and why? (Facebook, Instagram, a Blog, a live feeder event, a podcast, direct referral from people, another side business, etc)

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What is your preferred paid advertising platform for reaching your client? (Facebook ads, paid Instagram ads, Google adwords, Bing advertising, buying placement on someone elses email list (a Joint Venture situation), a paid live feeder event, a paid podcast mention or YouTube sponsorship, pay per click banners, etc or other)

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If none above, why are you not spending on advertising? __________________

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How will you outwardly demonstrate your unique value to your clients on these free and paid social media platforms? Meaning, what ways will you deliver value, teaching and education prior to aquiring them as a client? (EX: video lessons, a creative quizzes, interesting stories and testimonials, case studies, comedy pieces and easily consumable segments, step-by-step guides, etc…) List as many as you can...

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Will these ways be associated with your brand USP (Unique Selling Proposition)? Meaning, how are you differentiating from others? Will you entertain them, highlight testimonials from other people you’ve helped, run well rehearsed webinar presentations, execute product launches, use great advertising, make interesting posts, etc...)

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What do you want your ideal client to say about you to another person as a referral…

“They (meaning you) are… ________________________________________________

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What specific solution or skill set would you like your brand to be know for. Meaning what can you deliver to your client exceptionally well and why?

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Can you think of a specific story that you can tell to link your brand to your ideal client? Meaning, what about your brand is unique to them and why can they relate to it?

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Best practices for getting a testimonial or case study to use as a marketing piece. The goal is to create Social Proof for other people or potential clients to visibly see.

Collect a testimonial, with picture, that clearly articulates your target market avatar and message. Create the best one below. Think about what their testimonial could say about you and how might they describe the benefits that your service (program) will bring to your clients?

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Describe what the ideal image of your past client or testimonial from above would look like… (Looks, demeanor, attitude)

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Draft the ideal testimonial message below… (Short and sweet)

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Clarifying your life changing message. Take the last testimonial message and hone it for a stronger impact, enhanced imagery and lasting visual recall.

Include three power words or aspects to your life changing message that will create a visual success story, a flowery image and a easy thing to remember. Example - “We’re the purple elephant gift company that keeps your loved-ones smiling all year round.” or “Create your passion based 6 figure coaching program and change the world!”

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Articulating your desired image & context. What is one visual image that you would like to appear in your client's mind whenever your company, brand or product is mentioned or thought of?

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Getting your logo or graphic created (If you don’t have one yet). Write your detailed instructions for someone that would create your logo for you. What do you want it to look like, what exactly must you have in it such as words and graphics. Articulate to them how you want it to make the client feel.

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Gathering your support team. You’ve got me, now go and get two others to support you on this journey. You need to build some momentum for the launch of your product or service. Don’t worry, we will have more for you on this specific topic in later lessons. For now, list your two biggest fans and supporters below. List people that actually encourage you to step out and succeed!


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Things To Know...
    Focus on what makes you, your style and your brand unique. Focus on how that helps people like "Your proposed and ideal target market flourish."
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For Inspiration and Gratitude Practices...
 This Little Gratitude Project has been a dream of mine for some time. The practice of Gratitude has helped change my life in so many ways. For example, doing something as simple as a Gratitude list with three things has brought me out of some very challenging, uncomfortable and scary situations. Knowing where and how to shift our attention can be a life saver and such a useful everyday tool. All that and it makes the good times that much greater. 
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The Ultimate Affirmation: A Practical Guide To The #1 Best Selling Movie "The Secret" On The Law Of Attraction. Lessons Learned From Arnold Schwarzenegger, Oprah Winfrey, Barack Obama And My Parents. Would you like to know what is The Ultimate Affirmation? You’re likely reading this because somewhere deep inside of you exists a dream. A way of living, a possibility, a specific experience, or something you want badly.Maybe you dream of a peaceful world or of a life full of triumph and perseverance. Maybe your dream has never yet been articulated or spoken of, but it will. 
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What does it take to really THRIVE in your life, business and relationships? In this book, you'll learn how to integrate your physical reality with your emotional, mental and spiritual faculties for a streamlined and harmonious experience. Each and every person who reads this will absolutely leave with a completely new and positively spun outlook on their life! Are you open to a new level of Thriving?  
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Would you like to inspire greatness in our younger generation? This book will help! Teenagers think differently than we do and they tend to evaluate risk and opportunity without considering the long term effects of their choices. Read this book today if you're interested in: 1. Seeing your teenager surrounded with the successful kids that will lead great families and careers? 2.Making better choices when you’re not around? 3. Ensure their safety and well-being? 4. Keeping them off drugs and healthy? 5. Motivating and inspiring them?
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Are you moving to Las Vegas within the next year? I hope so! This strategy guide will help you learn about the city, the neighborhoods and what type of home would fit your best. Learn exactly what to expect when relocating to Lucky Las Vegas Nevada with Las Vegas Homes Realtor Corey Teramana and his team! Plus, get a bonus 8 part video training series included for FREE.
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Are you thinking about buying a beautiful home in Las Vegas sometime soon? Learn exactly what ot expect during the home searching process, the escrow process, the loan process, the funding process and much more. This strategy guide will help you learn about everything included when writing an offer and how to get the best home for your money. Written by Las Vegas Homes Realtor Corey Teramana and his team! Plus, get a bonus 8 part video training series included for FREE.
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Selling a property can be stressful, but it doesn't have to be when you know exactly what to watch out for.? I hope so! This strategy guide will help you learn about the city, the neighborhoods and what type of home would fit your best. Learn exactly what to expect when relocating to Lucky Las Vegas Nevada with Las Vegas Homes Realtor Corey Teramana and his team! Plus, get a bonus 8 part video training series included for FREE.
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Easily eliminate busy work.
Use enrollment keys for target marketing.
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Turn expectations into agreements.
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Hand craft your top three stories.
Learn when to use each story.
Start making better offers and sales.
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