In this blog article we are going to help you create and refine three powerful stories that will help you attract and convert your ideal clients. When you develop a brand based on your story, it becomes MEMORABLE and MAGNETIC.
“The best brands are built on great stories” - Ian Rowden (Chief Marketing Officer, Virgin Group)
Think of your brand as an identifiable and relatable story explained.
People buy YOU and your STORY, not your products and services.
Master the art of storytelling, share your REAL message with your tribe, and you will have your ideal clients flocking to your door, ready to buy and committed to getting results.
Creating a great story is everything. We all love a good story that we can relate to and get immersed in. If you look at the major news channels… everything is crafted into bite sized infographic stories and soundbites.
Story’s work for a reason. Hundreds of years ago, before video and hard drives, entire generations of lessons were passed down exclusively through the art of storytelling (Ok, some hieroglyphics, btw… :)
Stories are so universal and well accepted that they can even be converted from verbal into pictures, infographics, logos and even taglines.
A good story will help you sell yourself, your company and any product that you choose.