You’re a professional that has consultation calls with potential clients as your main enrollment process for your business. This is your higher ticket sales model or is currently in process of being added to your business.
This enrollment process has many names such as, enrollment conversation, strategy session, discovery session, consultation appointment, and many more. But between you and I… It’s a high-ticket product or service sales enrollment conversation.
Yes, you will support them and you will help field their questions, but if they turn out to be a great candidate for you training program or service… you’ll make them an offer to join your program.
This specific type of application questionnaire has a psychological component to it that is worth discussing first. To talk to you or work with you, the client has to fill out an application first. By doing this, you are positioning yourself as a higher status professional that doesn’t have time to get on the phone with anyone who can get their hands on your phone number. You’re busy and your value is high!
By having them answer specific questions on their application, they are qualifying themselves to you first so that you’ll take the time from your day to help them.
And lastly, this positions you as an in-demand professional that has an abundance of potential clients to work with. For example, have you ever tried to get an appointment with one of the best doctors or specialists in your area? Guess what, there’s a waiting list right? You can’t just walk right in to their offices and demand their time and attention. You’d have to book an appointment and then wait a few weeks or so just to get on their schedule. This is the same thing.